Donor Plus
Reimagining the blood donation experience from first appointment to lifelong donor engagement.
Simplify appointment scheduling • Increase donor engagement and retention • Create a single experience across mobile and web • Improve accessibility • Build a scalable foundation for future AI features
GOALS
ROLE
Led end-to-end product design across mobile and web, including UX strategy, user research, information architecture, interaction design, prototyping, design systems, accessibility, developer collaboration, and stakeholder presentations.
TEAM
Product • Engineering • Marketing • Data Science • Operations • Executive Leadership
TIMELINE
January 2024 – April 2025
PLATFORMS
iOS • Android • Responsive Web
Mobile donor experience • Enterprise administration • Scheduling & appointment management • Digital donor identification • Accessibility • AI integration • Design system
FOCUS AREAS